EXPERT / Maurice Wheeler/ Kids Industries

Maurice Wheeler

Chief Strategy Officer
Kids Industries



Maurice Wheeler has developed audience-led strategies that have helped clients to: get the children of
Britain to fall in love with cricket; understand how to create games consoles the whole family wants to buy;
create a commercially viable children’s charity subscription product; take a heritage brand and get it ready
for the 21st century child; and much, much, more. He has helped many clients including Nickelodeon, BBC,
Disney, Microsoft, Google, Universal Music, Unilever and LEGO.